Services / Website redesign

Keep what works.
Redesign what holds you back.

Restructure, redesign, and rebuild an existing business website around a clear goal—without losing useful content or search history by accident.

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The project

A complete path from problem to launch.

A website redesign should solve a defined business problem. Northform reviews the current site, identifies what should remain, and creates the content structure, interface, and production build needed for the next version.

01 / Review

Understand the current site

Pages, analytics, search visibility, content, forms, integrations, and operational constraints.

02 / Restructure

Clarify the journey

Navigation, page hierarchy, offers, proof, calls to action, and the information visitors need.

03 / Rebuild

Launch a reliable version

Responsive design, development, content migration, redirects, analytics, testing, and handover as agreed.

Typical scope

What the project can include.

The final proposal names the exact pages, features, responsibilities, exclusions, cost, and timeline.

Deliverables

Defined before
work begins.

  1. Current-site review and page inventory
  2. Information architecture and priority journeys
  3. Responsive page design
  4. Development and agreed integrations
  5. Content entry or migration when scoped
  6. SEO continuity, redirects, sitemap, and analytics
  7. Quality assurance, launch, and handover
Use the website redesign checklist

Questions

Know what you are commissioning.

Do I need to replace the whole website?

No. The review may support a focused refresh, a structural redesign, or a complete rebuild. The proposal defines what stays and what changes.

Can you preserve existing search traffic?

The scope can include URL mapping, redirects, titles, canonical URLs, internal links, sitemap updates, and checks around valuable existing pages. Rankings cannot be guaranteed.

Who prepares the content?

We identify what can be retained and what needs rewriting or creating. Copywriting, photography, and migration are included only when agreed.

Can the site stay live during the project?

Usually yes. Work can be prepared separately and released after review. Hosting and launch details are confirmed for the specific site.

Have a project in mind?

Define the right
scope for it.

Get a project estimate